People often Installation Pic (6) ask us, “why is your pricing so much lower  than your competitors?“. The simple answer is: Ambition. We are more ambitious than the other companies in Ontario and we are proving that by offering the very best in pricing.

But, isn’t a higher profit margin a better business model? Shouldn’t we try to be the next Apple?

Apple did not get to be the largest supplier of smartphones in world overnight. It took many years and careful planning, and they had massive ambition as well. The key selling factor for Apple was to create a product that was so much better than the next competition that consumers would pay through the nose to get it.

What is the key selling factor behind solar?

The answer is: Return on Investment

Nowadays, solar panels are a commodity and they are sold like such. Just as you buy a litre of gasoline to the very decimal cent per litre, you also pay for solar panels to the very dollar per watt.

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Many solar panel manufacturers buy the same raw materials from the same suppliers as their competitors. The construction of their panels are almost identical (assuming you are purchasing a quality panel, which most of them are). A good example of this is how manufacturers white label panels for their competitors. For instance; Silfab manufacturers their own line of panels as well as Hanwha solar panels. The same is true for Heliene and Jinko, Eclipsall and Panasonic, OSM and LDK.

So, what the key selling factor in solar comes down to is: What is the lowest cost per installed kW?

It took me awhile to come to this realization, but it was only until I become a solar producer myself. Yes, I also have a microFIT system, and I had to weigh out the pros and cons of buying (what I thought to be) a premium product, and one that came at a lower cost.

I actually own two microFIT projects. The first one was installed in Kitchener using Sanyo HIT Solar Panels. They are considered the premium of premium products. The second project was installed Stoney Creek using Schuco solar panels. The Sanyo modules cost an extra $12,000 to install than the Schuco. The two systems are producing the same amount of power per kW. Will I see a return on investment on the extra $12,000 spent? Unfortunately not.

A good indication of what solar panels to buy, is to use the modules that the large developers are using. These developers are always using the lowest cost panel per watt. Some of the developers even got into the manufacturing of solar panels just so they could shave off a few extra nickels per watt on their projects.

We used to sell the high priced systems of $40-45,000 but those days are over.

At Paid4Power you will always get rock-bottom pricing on the best services and equipment in the market. Just ask our customers, they will be the first to tell you this.


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